Growing up in Tunisia, I was surrounded by a mix of languages—French, Arabic, and English. That environment sparked my endless curiosity about how people connect, communicate, and search for answers. My curiosity eventually led me to digital marketing, where I discovered SEO during my master’s degree. I still remember sitting in class thinking, Wait, this is a job? Helping websites show up on Google? Sign me up.

I landed an internship at a SaaS startup, where my role was to write blog posts and optimize content. Within a few months, I was running their entire inbound marketing strategy—blogging, social media, email campaigns, website copy—you name it, in both English and French. And honestly, I loved every minute of it.

The turning point? Seeing those blog posts I wrote start to rank—and even land featured snippets. Watching organic traffic grow, knowing it was my work that made it happen, was unbelievable. That moment opened my eyes to what SEO could do, and I knew this was the path I wanted to pursue.

Over the last few years, I’ve tested, experimented, fixed broken websites, and built a methodical approach to SEO that delivers results for clients worldwide.

Today, I use that experience to help startups and scale-ups grow their visibility, break into new markets, and turn organic traffic into real business outcomes.

But to this day, I still don’t know how to explain my job to my family or girlfriend. They probably just think I “do some computer stuff that makes Google like websites.” It’s not wrong, but it’s not the full story either.